Privacy Policy


Welcome to We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website.

Information We Collect

We collect various types of information to provide and improve our services to you:

  1. Personal Information: Information that can be used to identify you, such as your name, email address, phone number, etc. This information is only collected when you voluntarily provide it to us, for example, when you sign up for our newsletter or fill out a contact form.
  2. Non-Personal Information: Information that cannot be used to identify you personally. This includes, but is not limited to, data about your device, browser type, operating system, pages you visit, and the duration of your visits.

How We Collect Information

We use the following methods to collect information:

  1. Google Analytics: We use Google Analytics to collect information about your use of our website. Google Analytics collects data such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to We use the information from Google Analytics to improve our website. Google Analytics only collects the IP address assigned to you on the date you visit our site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information.
  2. Hotjar: We use Hotjar to better understand our users’ needs and to optimize our service and experience. Hotjar is a technology service that helps us understand our users’ experience (e.g., how users navigate the site, what they click on, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website.

How We Use Your Information

We use the information we collect in the following ways:

  1. To Improve Our Website: We analyze the data collected to understand how our visitors interact with our site, allowing us to enhance and optimize our website’s functionality and user experience.
  2. To Communicate With You: If you provide us with your contact information, we may use it to send you updates, newsletters, or respond to your inquiries.
  3. To Ensure Security: We use the information to monitor for any suspicious or fraudulent activity and to identify potential threats to the security of our website.

Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information to outside parties. This does not include trusted third parties who assist us in operating our website, conducting our business, or providing services to you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.


Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.

  1. First-Party Cookies: We use first-party cookies to understand and save your preferences for future visits.
  2. Third-Party Cookies: We use third-party cookies (e.g., Google Analytics and Hotjar) to compile aggregate data about site traffic and site interactions to offer better site experiences and tools in the future. Users can set their browser to warn them about attempts to place cookies on their computers, or they can limit the type of cookies they allow. Additionally, users can opt-out of cookies through their browser settings.

Data Security

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

Third-Party Links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Your Consent

By using our site, you consent to our website’s privacy policy.

Changes to Our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on 11th July 2024.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.
Address: 11, Wren’s Court, 46 S Parade, The Parade, Birmingham, Sutton Coldfield B72 1QY